FAQ
Questions San Diego business owners ask before hiring a web developer
The website is included with hosting at $50 a month and goes live 1–2 days after payment and your assets: your logo, photos, your services and prices, and either your own text or a 30-minute interview we write from. Sites that rank in many cities add pages every month on Growth, from $549 a month on top of hosting. We do not build online stores. Every site includes SEO, schema markup and a linked Google Business Profile; your domain and leads are yours, and we manage the rest. The answers below cover cost, timelines, SEO, platforms, ownership and hosting.
Getting started
I need a website for my business. What do I do first?
List the services you want customers to find you for and the cities you want leads from, gather your logo and any photos, and set up a free 20-minute call by phone, text or the quote form. We turn that into a written quote with a launch date within one business day. You do not need to know anything technical.
Can you build me a website, or do I have to use a website builder?
We build it for you. You describe the business; we design it, write the pages if you want us to, code it by hand, set up the forms and the Google Business Profile, and launch it. No DIY builder, no templates.
What is a custom website, and why does it cost more than Wix?
A custom website is designed and coded for your business rather than assembled from a template. It loads in under a second, ranks better because the structure and schema are built for search, and is kept fast and secure for you. It no longer costs more than Wix: no build fee, hosting at $50 a month, and your domain and leads stay yours.
Can you redo my old website?
Yes. We rebuild old, slow or dated sites as custom code, keep every URL that ranks or redirect it, migrate the content, and launch on your existing domain with no downtime. A rebuild of up to 10 pages is included with hosting at $50 a month; the rest of a larger site is added monthly on Growth.
My web designer disappeared. Can you take over my website?
Yes. We recover access to the domain and hosting where possible, audit what exists, and either take over hosting at $50 a month with small edits included, or rebuild the site if it is on a platform that is holding you back.
Can you fix my website if it is broken or hacked?
Usually. Call us with the domain and what is happening. For broken or hacked WordPress sites the fastest fix is often a clean rebuild as static code, which removes the plugin attack surface for good.
What should a small business website include?
A page for each service, clear pricing or ranges, a quote form and phone number on every page, reviews, your service area, hours and location, fast load on phones, and schema markup plus a linked Google Business Profile so Google understands who you are and where you work.
Is it worth paying for a custom website?
If the website is supposed to bring you customers, yes. The difference shows up in rankings, speed and leads. If you only need a placeholder for a year, a DIY builder is fine and we will tell you so on the call.
Cost and payment
Does Velour Web offer a free website?
Yes. The build is free: no deposit, no balance at launch, no build fee later. You pay for hosting at $50 a month, billed $600 for the first year and month to month after that. It is a hand-coded site of 5 to 10 pages, built to rank on Google and be recommended by ChatGPT, Gemini and Google's AI Overviews, live 1–2 days after payment and your assets (logo, photos, your services and prices, and your own text or a 30-minute interview we write from). Your domain, your content and your leads are yours from day one; we run the site for you. The full terms are at velourweb.com/free-website.
What does "a website AI recommends" mean?
When someone asks ChatGPT, Gemini or Google's AI Overviews for a plumber in Escondido or a florist in La Jolla, the answer is assembled from websites the AI can read and trust. We build every page to be quotable: a plain answer in the first paragraph, an FAQ, structured data that names your business, services and service area, and a robots file that welcomes AI crawlers. That is the difference between a site AI can recommend and a brochure it skips.
What ROI should a website deliver?
Three times the money in year one on Growth, counting hosting, and five times from year two. The check is simple: one lead is worth average job × gross margin × close rate. Divide the monthly tier price by that and you have the calls per month that break even. A remodeler with a $900 lead value on Metro at $1,500 a month breaks even at under two calls a month and hits 3x at five.
What is the difference between Hosting and Growth?
Hosting, $50 a month, is the website: built, hosted, kept fast and secure, with small text edits included. It is the floor, not marketing. Growth, from $549 a month on top of hosting, set by the cities you cover, adds new service and city pages every month, edits, Business Profile posts, a review routine, AI-answer monitoring and a monthly lead report, and from the Area tier up it includes exclusivity in your industry and area.
How do you decide which growth plan a business gets?
The tier comes from the cities and offices you cover, capped at three typical jobs from our industry table. The ten-minute competition check on the search results for your service in your city decides whether we sell Growth at all: green results, mostly small local businesses, mean Growth at the tier your cities set; yellow, a few agencies or chains with 100+ reviews, means one tier up and a nine to twelve month horizon; red, national aggregators and 500-review businesses everywhere, means the website on Hosting and no Growth from anyone.
Do you guarantee rankings or leads?
No. Nobody honest does, and Google and the FTC both punish the ones who claim to. We guarantee the pages, the speed and the monthly report, not indexing or rankings, and Growth bills only once your tracked leads pass the baseline from your first 30 days after launch; if that has not happened by day 180, you owe nothing for Growth.
What does exclusivity mean?
From the Area tier up we will not build or run a growth plan for your direct competitor in your area. Areas are clusters like North County coastal or the Westside of Los Angeles, not whole counties. It holds while your plan is active.
What moves a project up or down within a range?
For the website, nothing: it is included with hosting at $50 a month. Extra pages beyond ten and a Spanish or Russian version are fixed-price add-ons. For Growth it is the cities and offices you cover, one tier up in yellow markets such as Los Angeles core categories and city-core practices, and never more than three typical jobs on our table. For Custom it is scope, set in the discovery sprint.
How do payments work?
Hosting is $600 a year, paid by card through the secure Stripe checkout on the pricing page and renewed yearly until you cancel; bank transfer works too, ask on the call. Growth is billed monthly at your tier, on top of hosting, once your leads pass the trigger. Custom work has a deposit and milestones.
Are there ongoing costs?
Hosting at $50 a month, which includes the website and small edits. Growth is optional, from $549 a month on top of hosting. There are no plugin licenses or theme fees, and from the second year hosting is month to month.
Do you offer payment plans?
The website has no build fee, so there is nothing to finance; hosting is $600 for the first year. For Custom work we split payments into milestones tied to deliverables. Ask on the call and we will put it in the quote.
Process and timelines
How much does a website cost in San Diego?
The website is included with hosting at $50 a month, billed $600 for the first year and month to month after that, with no build fee, and your domain and leads stay yours. A site that needs to rank in many cities grows every month on Growth, from $549 a month on top of hosting, priced by the cities you cover. Software is Custom, quoted after a short discovery sprint. We do not build online stores. Every project gets a written quote after a free 20-minute call.
What is included in a business website?
Design on our system, 5 to 10 pages, mobile-first build, contact and quote forms, click-to-call, on-page SEO, schema markup, Google Business Profile setup and your scheduling software embedded, included with hosting at $50 a month. Content writing is included from a 30-minute interview; extra pages and a Spanish or Russian version are add-ons.
What technology do you use?
Next.js, React, TypeScript and Tailwind CSS for websites; Node.js, PostgreSQL and Prisma for web apps; Vercel for hosting. The same stack we used to build Fiory.AI.
SEO and getting found
How long does it take to build a website?
A business website goes live 1–2 days after payment and your assets: your logo, photos, your services and prices, and either your own text or a 30-minute interview we write from. On Growth, the website launches in 1–2 days after payment and assets, and new pages follow every month. Inside those two days you see a preview on desktop and phone and approve it before launch, and you get a launch date at the start of the project.
What is a local SEO website?
A site built to rank for the searches your customers type: one page per service, one page per city you serve, cost guides and FAQs with structured data, plus tracking for calls and forms. It is the right choice for service businesses that want leads from more than one city.
Will a redesign hurt my Google rankings?
Not when it is done properly. We map every existing URL to its new page or redirect, keep your titles and content that already rank, and submit the new sitemap to Google on launch day. Most clients see rankings improve because the new site is faster.
Can you fix my existing website?
Yes. We handle redesigns, speed fixes, mobile problems and migrations from WordPress, Wix and Squarespace. We keep every URL that ranks or redirect it properly, so you keep your Google history.
Platforms, ownership and hosting
Do you do SEO?
Yes. Every site we build includes on-page SEO, structured data, fast load times and a Google Business Profile setup. For businesses that want to rank across San Diego County, our Local SEO Websites add a page for every service and city you serve, plus tracking so you can see the leads.
Why not WordPress, Wix or Squarespace?
Page builders load slowly, need constant plugin updates and are the most common target for hacks. We write the code by hand with Next.js, so your site loads in under a second, has nothing to patch, and is managed for you. If you already have a WordPress site, we can migrate it without losing rankings.
Do I own my website?
You own the parts that are your business: your domain, registered in your name, the content you supply (logo, photos, your text) and every lead, exportable any time. We own and run the platform: the code, the design system, the pages we write, the forms, tracking and dashboard, licensed to you while you are with us. If you stop Growth, the SEO pages and your area's exclusivity end, and the basic site can stay online at $50 a month.
What about hosting and maintenance?
Hosting is $50 a month with the website included: SSL, backups, uptime monitoring, security updates and small text edits. Growth, from $549 a month on top of hosting, set by the cities you cover, adds new ranking pages every month, edits, Business Profile posts and a monthly lead report. There are no required plugins or licenses.
Do you work with businesses outside San Diego?
Yes. Most of our clients are in San Diego County, and we also work remotely with businesses across Southern California and the rest of the state.
Free quote
Still have a question?
Ask it on the form or call. You get an answer within one business day.
Cities we serve