Speed · San Diego
Website speed optimization in San Diego
A slow website loses visitors before they see the phone number and loses the ranking tiebreaker to faster competitors. Velour Web fixes slow sites for San Diego businesses: image compression, script and plugin cleanup, hosting changes and code fixes that get a site passing Core Web Vitals, or a rebuild as hand-coded pages when the platform itself is the problem. Speed fixes start at $750; rebuilds at $3,000.
Why speed matters for a local business
Google measures page experience (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift) and uses it to break ties between pages with similar content. More importantly, visitors on phones abandon pages that take more than three seconds. A site that scores under 50 on mobile PageSpeed is losing calls every day, whatever its design.
What we fix
- Oversized images: converted to WebP/AVIF at the right dimensions and lazy-loaded
- Render-blocking scripts and fonts
- Unused plugins, themes and tracking scripts
- Layout shift from ads, embeds and late-loading fonts
- Slow hosting and missing caching or CDN
- Heavy page builders, which usually means a rebuild
Fix or rebuild?
If the site is custom-built and simply neglected, a speed fix gets it to 90+. If it is on Wix, Squarespace, Divi, Elementor or a heavy WordPress theme, the ceiling is the platform: you can reach 60 or 70 and no further. In that case a rebuild costs about the same as extended fixing and lasts. We measure first and tell you which on the call.
Related service
Website Redesign
A website redesign from Velour Web rebuilds your existing site on hand-written code, keeps or redirects every URL that ranks, and fixes the speed, mobile and SEO problems that cost you leads. Redesigns cost $3,000 to $12,000 depending on page count and take 2 to 5 weeks. You keep your domain, your content and your Google history.
FAQ
Common questions
How do I check my website speed?
Run it through Google PageSpeed Insights (pagespeed.web.dev) on mobile. Under 50 is losing you customers; 90 and above is where a custom-coded site should be.
How much does website speed optimization cost?
$750 to $2,500 for fixes on a well-built site. If the platform is the limit, a rebuild at $3,000 to $12,000 is the honest answer.
Can a Wix or Squarespace site be made fast?
Only up to a point. The platform loads its editor framework on every page. You can improve images and embeds, but the ceiling is well below a hand-coded site.
Does speed really affect rankings?
Yes, as a tiebreaker and through user behavior. Faster pages keep more visitors, and Google notices when people leave quickly.
Free quote
Get a free quote
Tell us what your business does and what the website needs to do. You get a written estimate within one business day, or call now and we will talk it through.
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