How to Create a Wedding Planner Website in 8 Steps
By Alexey Chasin · Updated October 17, 2026 · 9 min read
To create a wedding planner website, decide the five to eight pages first, write the about page and the packages with starting prices, build a portfolio before your first paid wedding, add an inquiry form that asks for date, venue, guest count and budget, cover five SEO basics, keep every page under two seconds on a phone, and launch with a Google Business Profile. Doing it yourself takes 40 to 80 hours. Having it built free with hosting at $50 a month, billed $600 for the first year, takes 2 to 4 weeks.
This is the website for your wedding planning business, the one couples find when they search for a planner in your city. It is not a couple's wedding website with an RSVP form, and it is not a planning app. Those are different projects with different tools, and most of the articles that rank for this question answer one of them instead.
Step 1: Decide the pages before you touch a template
Planners who start in a template spend the first weekend choosing fonts and the second realizing the template has no packages page. Start with a list. The page map below is what we build for a planner by default, and it fits in five to eight pages.
| Page | What it must contain | Length |
|---|---|---|
| Home | Who you are, where you work and what you specialize in, in the first sentence; three to five photos; the inquiry button | 250 to 400 words |
| About | Your story, a real photo, your city, how you work, one line on credentials or training | 300 to 500 words |
| Services and packages | Three or four packages with what is included and a starting price each | 400 to 700 words |
| Portfolio or real weddings | One page per wedding or shoot with venue and vendor credits; a gallery index | 150 to 300 words per wedding |
| Testimonials | Five to ten, with first names, the venue and the month | 200 to 400 words |
| FAQ | Eight to twelve questions couples actually ask, with real answers | 500 to 800 words |
| Contact | The inquiry form, your email, your reply time, your service area | 100 to 200 words |
| Venue guides or blog | One page per venue you have worked, written from experience; this is what ranks | 600 to 1,000 words each |
Step 2: Write the about page first
It is the second most visited page on every planner site and the hardest to write, so do it while you have energy. Three paragraphs: how you came to plan weddings, how you work with couples, and what you are like on the day. Use your name, your city and the kinds of weddings you take in the first two sentences; that is the paragraph Google and AI search engines use to describe you. Add a real photo of you, not a stock image and not only a flat lay. If you would rather not write it, we write it from a 30-minute interview as part of the free build.
Step 3: Define packages and put a starting price on each
Three or four packages, plainly named: day-of or month-of coordination, partial planning, full planning. For each, list what is included in five to eight bullets, who it is best for in one sentence, and a starting price. The starting price is not optional. It filters the inquiries you would never book, it is the number couples compare, and it is what gets your page quoted when someone asks an AI engine what a planner costs in your city. If your full-service fee is a percentage of the budget, publish the percentage and the minimum.
Step 4: Build the portfolio before your first paid wedding
A portfolio is not only finished weddings. WeddingPro's guide to wedding portfolios lists design boards and sketches, a styled shoot, events planned for friends and family, real-wedding photos, reviews and credentials, and describes the whole as your body of work. For a new planner that means one styled shoot with a photographer and a florist who also need portfolio images, one friend's or family wedding you coordinated, and two design boards for the kinds of weddings you want. Give each its own page with the venue, the vendors and a paragraph of what you did. Label the styled shoot as one; couples respect honesty and the vendors you credit will share the page.
Step 5: Add an inquiry form that qualifies
The contact form is where most planner sites leak time. A form that asks only for a name and a message produces an email thread of six replies before you know the date. Ask for the wedding date or season, the venue if chosen, the estimated guest count, a budget range in four bands, which package interests them, and how they found you. Deliver it to your inbox and to your CRM if you use HoneyBook, Dubsado or Aisle Planner, all of which embed on any site. State your reply time next to the form and keep it.
Step 6: Cover the five SEO basics
- A title tag on every page that says what the page is and where: 'Wedding Planner in Scottsdale | Your Studio', not 'Home'.
- One H1 per page with the same phrase, and headings written as the questions couples ask.
- A first paragraph that answers the page's question plainly, with your city and a price where there is one.
- FAQ in real HTML with FAQPage structured data, and business structured data that names you, your city and your service area.
- A Google Business Profile as a service-area business, linked to the site, with the same name and phone everywhere you are listed.
Venue pages are the sixth basic and the one that separates planners who rank from planners who do not. One page per venue you have worked at, written from what you know about it, with your photos from there, ranks for 'wedding planner' plus the venue name, a search couples make with a date in hand.
Step 7: Keep it under two seconds on a phone
Most couples open your site on a phone from an Instagram link or a text from a friend. A gallery-heavy planner site on a template routinely takes six to ten seconds there. Compress every image to under 200 KB, lazy-load galleries so only the first screen loads at once, use two fonts at most, and skip the autoplaying video. Test every page in Google PageSpeed Insights on mobile and fix anything under 70. A hand-coded site on our design system loads in under one second because there is no template layer; that is the single biggest reason planners choose it over a builder.
Step 8: Launch properly
- Connect your own domain, in your name, at a registrar you control.
- Submit the sitemap in Google Search Console and Bing Webmaster Tools, and request indexing on the home, services and about pages.
- Create or claim the Google Business Profile, choose Wedding Planner as the category, set the service area, add ten photos and ask your first three clients for reviews.
- Put the site link in every directory profile, your Instagram bio and your email signature, and make every vendor you have worked with aware the site exists.
- Check the inquiry form from your own phone, and check that the confirmation arrives.
Or skip the 40 to 80 hours. Velour Web builds the same site free: it is included with hosting at $50 a month, billed $600 for the first year and month to month after that, and the code is handed over after the first paid year or on a $999 buyout. Five to ten hand-coded pages, written from a 30-minute interview, with the packages page, the qualifying inquiry form, the schema, the Business Profile and a launch date, live in 2 to 4 weeks.
Event planners: the same eight steps
Swap the wedding packages for service pages by event type, corporate, social, nonprofit and party, swap the real-weddings pages for past events organized by type, and add headcount and venue status to the inquiry form. Everything else, from the about page to the speed test, is identical.
Sources
- WeddingPro: How to Create a Great Wedding Portfolio to Win More Business: The portfolio elements in step 4: design boards, styled shoots, friends-and-family events, real weddings, reviews and credentials.